It is essential to mention that due to the overgrowing reliance of people on Google for their various curiosities and pressing issues, the metasearch engine is developing avenues by which users can discover services and businesses in their vicinity. For an astute understanding, Google My Business (GMB) is a highly effective yet free tool for organisations and companies to manage their online presence across Google.
It is essential to mention that any prospective business owner must leverage the absolute features of GMB to enhance their online visibility and SEO services on point.
What Is A Google My Business Page?
Primarily, Google My Business encourages any potential business owner to list their business location on Google Maps and other local search results. Moreover, it allows them to put out vital information about the business, including their contact details, respective opening and closing times, or a connecting link to their website. Additionally, Google has also launched a new innovative feature that would allow business owners to post links to articles or upcoming events.
How Can Google My Business Benefit Small Businesses?
There’s no denying that people rely on the internet for almost everything related to their daily lives. More and more people are turning to the online route for information to make their lives easier. This is why has come up with Google My Business to help businesses stand out from the mix.
It is essential to mention that a rough five million searches are daily made on Google for information, either through a search result or a maps query. This fundamentally indicates that any small or large business outfit will have a massive audience against their Google My Business profile. There’s no denying that the modern era is primarily defined by the term “Google it.” Moreover, GMB stands to improve the online presence of a business on Google.
Google My Business Is Cost-Effective
As mentioned already, the GMB is fundamentally an accessible business listing, backed by the most successful and extensive search engine on the internet- Google. GMB contributes to strategically placing the business outfits and companies in front of potential customers. At the same time, there are other alternatives to GMB available and some very prominent directories for different industries. But most of them come at a price- either they have a monthly or annual subscription.
For an astute understanding, the GMB listing will effectively allow client prospects to explore the various details of your business- starting from the phone number, hours of operation, website, and directions with a click of a button— that too at no cost all.
Furthermore, the free GMB profile will also allow the customers to have a better look at your busiest hours, as well as customer testimonials and review ratings. It only fits to mention that if any business outfit is beginning on a shoestring budget, there’s no denying that every dollar counts. Therefore such a budget-friendly resource can be highly profitable and convenient to direct their resources elsewhere for superior SEO services.
Visibility on Google Search & Maps
Up next, another significant benefit of getting a profile on Google My Business is the prime real estate in general search results. The Google My Business profiles are primarily structured to appear in the Local “3-pack” area and Google Maps results. It is essential to mention that every Google search brings out three listings.
Now, the top-three listings are typically reserved for Google AdWords advertisements- popularly referred to as “paid search.” This is further followed by a map with three local results highlighted (“3-pack”).
There’s no denying that strategic placement of the GMB profile in local 3-pack for search terms can be genuinely profitable for potential revenue. This is large since the business will enjoy prominent visibility in results. Given that the business owners don’t have to pay for appearing in the Local 3-pack, the GMB listing is a budget-friendly tool compared to paid ads.
Claiming and Optimising Your Google My Business Profile
Any first-timer who is about to use the Google My Business profile must note that they must begin with a profile that is entirely up to date and optimised. This allows Google to read relevance for matching users against the former’s business. And then there’s always the potential for the profile to appear in the Google local 3-pack.
Messaging Through Google My Business
Recently Google released an innovative messaging feature to allow businesses to communicate directly with customers that have come across their names on the search result pages. This messaging feature will enable companies to respond to questions and assist their potential or existing customers quickly. Business owners must activate this feature from their Google My Business dashboard to begin receiving messages.
Search Engine Results Change—and So Should Your Strategy
Lastly, as mentioned already, business owners must claim their Google My Business profile to make the first step towards a successful online presence for business expansion. There’s no denying that tiny business outfits that run on a shoestring budget can find it extremely taxing and challenging to keep track of the daily changes to search engine listings and algorithms.
Business companies can either opt for holding onto the top of the changes or seek a professional local SEO Company to execute their online marketing strategies. However, it fits to admit that leveraging the resources against the online presence is vital in the digital landscape of the era.
In conclusion, it’s only necessary to mention that every business company must have a detailed and up-to-date Google My Business page. Furthermore, they must take precautions to claim and optimise one since avoiding the opportunity could mean missing out on the most convenient and effective way of appearing on Google search results- a much cheaper way than hiring any local SEO company.