5 Unfamiliar Digital Marketing Tools That You Must Know 

Digital Marketing Tools
Digital Marketing Tools

Digital marketing is changing the overview of businesses nowadays. Even small-scale marketers and entrepreneurs are using digital marketing techniques to bring their existing business online. And this is possible due to the implementation of high-performing digital marketing tools like Hubspot, Ahrefs, Yoast, Google AdWords, Google Analytics, etc.

We often use the aforesaid digital marketing tools that are popular and highly-rated. But have you ever thought there are many more tools in the list that have the potential to execute a successful digital marketing plan with a proper marketing strategy?

In this article, we will talk about some unfamiliar yet effective digital marketing tools that work well with a digital marketing strategy. You can even share this with your digital marketing service provider if you are ready to use them.

5 Unfamiliar digital marketing tools that every marketer should know

1. MeetEdgar:

Social media are in trend for many years. And the most cost-effective way to deal with your social media marketing problems is by introducing MeetEdgar to your business.

MeetEdgar is a social media management tool that you can use to create and share posts on different social media networking platforms. You even have the option to filter your content according to categories and schedule your post accordingly.

The tool works for 24/7 without keeping you standing in a long queue. The best thing about this MeetEdgar tool is it can assist you in running A/B tests on your content.

MeetEdgar is integrated with every social media marketing platform like Facebook, Instagram, LinkedIn, Twitter, etc. Therefore, choosing this tool will leverage you to a great extent.

2. BuzzSumo:

Buzzsumo is a content research tool. It allows users to identify influencers in your industry and helps you to make a connection with them for a better advantage.

You can use Buzzsumo to find different trending topics on which you can create highly engaging content and drive your targeted audience to your website.

Buzzsumo helps you to improve your content performance metrics by keeping an eye on content analytics and mentions. Use this to generate high-performance content for your business.

3. Asana:

Asana is a workflow management tool is used to manage the entire workflow and streamline the business processes between teams. With Asana, you get the leverage of multiple things like:

  • Monitor the projects, view them and make a record.
  • Create deadlines and prioritize tasks.
  • Assign tasks to different teams with deadlines.
  • Identify the issues, the congestion that needs to be smoothened.
  • Make reports for transparency.
  • Design de-silo data between teams.

Asana can be a perfect project monitoring partner that can help you to keep track of every project status. Using this to improve your performance metrics is not a wrong choice.

4. Canva Business:

Canva Business is a design platform that allows the users to customize pictures, icons, shapes, and fonts using the Canva catalog. With minimum efforts, the tool can be used to customize your logos, presentations, images, and graphs, adding a personalized look to the element.

Due to the drag and drop design features, Canvas cuts out the need of appointing a designer for the job. If you have a basic knowledge about design and drawing, you can simply use this tool to create an exact visual of your imagination.

Canvas Business starts with free but ends up with a premier subscription.

5. Trello:

Are you looking for a content management tool to brainstorm ideas and use this in your content? In that case, Trello can serve you the best.

Trello is a content management tool used along with Hubspot to identify when the blogs are scheduled for publication. You will be surprised to hear that Trello can be accessed at free of cost for both small and medium scale businesses.

Other than brainstorming and scheduling posts, Trello is also used to create cards. Employees who are responsible for writing, editing, and adding CTA to the posts, are assigned to create cards online. Topics are assigned to the members or teams with proper deadlines. It ensures proper clarity on every project in the pipeline.


An array of digital marketing tools is available online. But there is no meaning of using any of them randomly without knowing the problem for which you want to implement them. Multiple tools are there to tackle multiple marketing problems. You just need to understand your requirement and the purpose to choose the ideal one.

Get in touch with the white label digital marketing agency and pay for the tools and services.