To put it briefly blogger outreach includes ‘reaching out’ to bloggers to get them to share, promote or mention your content and website. It may be an exceedingly effective way to pull in website traffic, as you would be able to attract visitors from the followings of more recognized bloggers in your niche. That being said if you wish to run your personal blogger outreach package, be prepared to tackle an issue.
While a blogger outreach service could have a well-established network of connections with bloggers, you’ll need to begin from scratch and create those connections by yourself. Of course, the potential of blogger outreach makes the effort it needs more worthy, so these tips should help you to get off to a strong start:
Do your research and get personal
Before you get in touch with any blogger you must make time to research them as well as their blog. Doing so you can adopt a more personal tactic in your mail and thus address them by name or have their name in the subject line, this is much better than a general approach.
More importantly, your study will help you to discover how to construct your pitch in such a way that you can ‘sell’ the concept of advertising your content to them.
Let them know why it is worth their while
It goes without saying you will take advantage of being discussed in front of another blogger’s audience – however, what do they get from it? Normally, established bloggers are searching for everything that their readers would find valuable such as brand new as well as unique content.
Having said that, you need to layout precisely what makes your content so hugely valuable in your mail, by outlining the main reason why it stands out and also providing an insight into exactly what it will offer readers.
Be direct and brief in your emails
Make no mistake popular bloggers can receive lots of emails each day, so if they come across one that is tediously extensive and also beats around the bush – they’re most likely to stop reading and discard it. Bearing that in mind you should get to the point immediately and be concise in your email.
Quote bloggers in the article that you’re pitching
One technique that usually bears fruit usually is quoting bloggers in the article that you’re pitching. It gives specific reciprocity and makes bloggers more open to promoting or linking to your article – given that it references them. Generally, this strategy works very well if you’re drawing attention to an article you wrote that is associated with one that they wrote, so you quote them contextually on it.
When you start to connect with even more bloggers, make sure you foster your relationship with each of them further. Helpful blogger outreach isn’t simply a onetime affair to secure a single tweet or backlink, but rather the start of what could be a mutually good relationship between you both.