Some advice can be very welcome when you’re getting lost along the way, especially when it comes to something as important as SEO. Luckily, fishbat, an internet marketing firm, decided to share their tips when it comes to writing SEO, so it helps people properly optimize their websites.
You already know that it’s hard to make your site known unless you use a proper SEO strategy, so if your site isn’t thriving as of now, fishbat has some advice for you. Here are some of the tips they shared – all you have to do is apply them in your life.
Make Offers for Your Followers
People care about themselves a lot, and most times, they won’t bother with something online unless there’s something they can obtain out of it as well. Therefore, you should consider offering specific things to your followers, as a way to keep them invested and loyal.
For instance, you can offer exclusive discounts or coupons, as a way to make people more interested in your store, restaurant, or whichever type of business you own. If there’s something your followers can obtain from the offer, they will love it. You can take it to the next level and add corresponding pictures to make the offer more attractive too.
Show Your Influence
It’s important to find influencers who can help you promote your company in a better way. Basically, through influencers, you can promote your products in a much better way. It doesn’t have to be one with millions of followers. In fact, influencers with smaller amounts of followers may deliver more engagement.
All you have to do is make sure you find someone that you have enough funds for, and you’re set to promote your product.
Create a Unique Hashtag
Social media is loved nowadays, so loved that hashtags have become the norm on them. So, why not take advantage of this? You can create your brand’s own hashtag. This can help you utilize user-generated content, thus proving the effectiveness of your product.
It will pretty much encourage your audience to post pictures or videos of themselves using your product, being a great way to bring in more followers. If you interact with them through likes, comments or anything of the sort too, they’ll love you even more and will want to stick around.
Use Keywords
You can’t really create content that creates traffic unless you use certain keywords. More often than not, there’s a specific number of keywords that your company should be associated with.
To find these words, you have to find out what keywords people are most likely to type in when looking for stuff related to your brand. Correct usage of keywords will surely bring followers to your doorstep.
Find a Voice
It’s essential to find your own voice when writing content, so your audience can see there’s a real person behind the company and it doesn’t feel as if they’re talking to a robot. Talk about what gives you ambition, why you’re doing what you’re doing, and so on. It will also make your brand more unique, and people will identify it much quicker.
Don’t Forget to Use Headlines
Headlines are relevant because they offer the readers some insight into the following content. In headlines, you can highlight some important keywords. Not to mention, it’s also easy to maintain the reader’s interest if you use headlines, meaning you won’t bore your followers to death.
Final Thoughts
SEO is one of the keys to success if you utilize it properly. It’s not the easiest thing in the world, but it’s not impossible to master either. Hopefully, these tips from fishbat will come in handy in the future.