When you have an e-commerce website, you cannot manage it without a payment gateway. A payment gateway can be described as an intermediary between an e-commerce website and a payment processor. A payment gateway is required to enable secure payment authorization for your e-commerce website.
There are many reasons why payment gateways are essential to all commercial and e-commerce websites. According to a report by Shape Security, 90% of all online store and corporate login attempts will be illegal hacker attacks in the year 2020. In order to prevent such hacker attacks, payment gateways are essential, especially for e-commerce businesses.
What is a payment gateway?
Payment gateway is an authorized channel for commercial services, processing credit card payments for e-commerce websites and conventional markets. Leading payment gateways in the industries include PayPal, Stripe, Braintree, and Square.
- Consider a gateway as a symbolic cash register through electronic transactions.
- Like any cash register, it must be secure and convenient to use.
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Why does e-commerce need a payment gateway?
If a secure online payment gateway is only used as an intermediary, why use it? The problem is those secure payments made through websites or programs different from payments made through terminals in ordinary stores are less secure.
Payment gateways are always considered as the main ingredient in e-commerce by helping with online and retail payments. Based on possible mobile payments, for example, unlike virtual terminals, a payment gateway is a customer-oriented tool that allows your customers to buy goods or services from your website without you having to enter any payment information manually. This is why it is essential to choose a payment gateway that can make the online payment experience fast, simple, and, most importantly, protected.
Receive Credit Cards, And Other Alternative Online Payments
For merchants and owners, payment gateways allow them to accept and process payments made with credit and debit cards. It also paved the way for businesses to welcome other available online payment methods. The expanded payment options make it easier for business owners to meet the different needs of buyers.
Integration And Compatibility
Setting up an online store is not a piece of cake. Before coordinating your payment processing gateway, you should ensure that your shopping cart software, inventory management software, transportation database, and communication network operate through synchronization. It can be said that innovative combinations can go wrong. The e-commerce security and payment system you choose should be consistent with your current site, equipment, and schedule.
Protect Customer Data
Payment gateways strengthen the security and encryption of customer information. Enhanced customer security makes it a highly recommended online fraud protection layer for online businesses. Companies that use payment gateways usually get good reviews from most customers.
Best Payment Gateway
It is important to ensure that a standard e-commerce solution is set up for your online store. Payment gateways are a critical part of the shopping experience, but there are a few limitations and aspects; you can choose any payment system. We recommend you try this premium payment gateway solution which caters to all your payment needs.
WP EasyPay, the most iconic solution for eCommerce, to receive payments through a credit card terminal. Although you can use Square for your e-commerce website, it has more presence in the physical world. However, this is part of what makes Square’s solution so special. You can process payments online through the same providers and e-commerce websites.
WP EasyPay promises to provide a simple and clean solution for accepting payments, so you can be sure that your customers will not encounter problems when making payments. The price is very reasonable.
If you understand your business needs, choosing and integrating the right payment gateway provider is not difficult or cost-constrained. By doing it right, you can immediately positively impact your brand’s customer experience and profitability. Before selecting and executing the right payment gateway provider, all you need to do is consider the above factors.
Another good practice is to hire an expert who will be responsible for all technical aspects of the integrated payment gateway, and WP EasyPay provides customer support to its valuable clients.