Hero MotoCorp’s scooters and motorcycles are a very common sight and can be spotted at every nook and corner of our country. The big question is: why do customers prefer buying a Hero product over what other company’s offer, and what makes it a leader in the Indian two-wheeler category? We shortlist a few possible reasons.
1) Wide range
Hero MotoCorp has every reason to feel proud of the fact that it sells a large range of products that are bound to lure customers from all age groups, be it youngsters or adults. The brand not only focuses on geared motorcycles but also caters to a market looking for automatic scooters keeping in mind convenience. The Hero MotoCorp Splendor and Pleasure are two examples from the slew of two-wheelers on offer by the brand. The bikes also come with multiple features, interesting design graphics, and fuel-efficient engines.
2) Reasonable pricing
With the wide range of products available, come the varied pricing of the two-wheelers. Prices start at ₹45,600 for the Hero Pleasure and go all the way up to ₹1.01 lakh for the Hero Xtreme 200S, depending on the model chosen by the customer. Compared to other brands, Hero MotoCorp’s range of two-wheelers are very competitively priced and offer great value. An entire lot of the company’s models are manufactured at Dharuhera, Gurgaon, Neemrana, Haridwar, and Halol in India.
3) Quality
The quality of their products is absolutely top-notch, with no complaints from customers what-so-ever. Along with extended warranties, Hero also assures its customers with free services and quality checks every now and then to ensure the product provides a hassle-free ownership experience. In the production line, a unit thoroughly goes through multiple quality checks before dispatching it for sale.
4) Customer service
Hero MotoCorp is renowned for providing its customers with a stress-free after-sales service experience. There are hundreds of service outlets across the country, and in case of repair, the service centers are easily accessible. All of these bikes have a low maintenance cost and spare parts are easily available even for a Hero model that is more than a decade old at reasonable prices, making these bikes very light on the pocket to own.
5) Rugged and practical
Every motorcycle or scooter that Hero MotoCorp produces comes across as a very sturdy and rugged vehicle. These bikes ride well for years without any hassles, and a majority of sales for the motorcycles come from rural areas. And customers from these areas always look out for usability and ruggedness. The Hero Splendor and Passion Pro are the most preferred bikes by buyers in rural areas. And for practicality, many of the bikes get luggage mountings and side hinges.
6) Economical
All of the two-wheelers in the Hero MotoCorp model line-up offer great fuel efficiency. The Hero Splendor was one of the first bikes in the country that offered mileage of more than 80kmpl. Particularly in India, customers want frugality to overpower. Even the Splendor iSmart 110 comes with good performance and mileage. The Pleasure Plus 110 delivers a mileage of 63kmpl, while the Passion XPro delivers 78kmpl. Also, grab the latest info on the new bikes, only at autoX.