Getting the right Search Engine Optimization (SEO), especially for local businesses, is quite the struggle as it’s changing all the time. It takes a lot of time and effort to stay on top of the latest topics and rankings as you require proper research to stay relevant. It’s highly essential for you to be easily accessible and visible, especially as a small business, because new competition enters your local market every year.
Your small business will definitely face struggles as you try to grow your business. Additionally, if your business and content aren’t showing as people run a Google search, then you’re missing out on most of your local customers or consumers online.
Here are 5 ways to improve your local SEO Dubai and come into the light to upgrade to a higher rank than your competitors.
Use SEO Titles and Meta-Descriptions:
SEO titles and meta-descriptions are like ads for your business. They reflect the content of your website without giving everything away. It’s essential for you to make sure you use your space wisely. It’s normally accepted that your title must be between 50-60 characters while your meta-description is between 160-200 characters. Remember to make it short, polite, and to the point.
Ask Your Customers to Give Feedback Online:
You hardly ever write a review, positive or negative, without being asked. Usually, you’re hesitant to write a review until you’re not satisfied. Encourage your customers to write an online review on Google or any social media website. If you ask your customers to write a review about your business, it will not only provide helpful and useful feedback but will also build your relationship with your customers and your credibility. This means you’re ultimately improving your local SEO along with your business.
Acquire Consistent Listings on Online Directories:
You need to make your business easy to find for your customers if you want to improve your local SEO. To do this, you need to make sure your information is properly listed. If you don’t claim an online listing, you could lose many potential customers, contradictory information and face a drop in your Google search ranking. Your information is online to engage customers so it must be consistent or it could cause an unnecessary loss to your business.
Claim your Google Business Listing:
‘Google My Business’ is free and helps you get amazing visibility in your community. Doing so is very easy. All you need to do is visit your Google My Business page and request for verification. Once the verification process begins, Google will send you a verification PIN number to your business. Using that PIN, log in to your business and enter your unique PIN number to your business. For example, if you’re trying to improve your you can simply follow the instructions accordingly and you’re good to go! Your business might become the first to be featured in a local Google search.
Content is Highly Important:
Never underestimate the power of your content because doing so can negatively affect your business beyond your imagination. Creating authentic, unique, and useful content is going to improve your customer experience more than you can expect. Publishing content with strategically placed keywords will automatically improve your o get exposure to other digital customers. By forming useful and informative content, you are mainly building trust with your customers and improving customer feedback.
As these are just some of the many ways you can improve your local SEO, they’ll surely help your business upgrade to a higher rank and grow effectively.